Search
/ Branding
Praxis
Praxis provides quality clinical addiction treatment services to a population that does not traditionally receive the highest level of care possible from government and state-funded facilities. Praxis focuses on providing all-around care and welcoming patients into a family that loves and supports them in their mission of recovery. When developing its branding, I took a human-focused approach, highlighting a young demographic and using visuals and color palettes that would appeal to youth, along with messaging that corresponds with a younger demographic’s lifestyle and needs.
Brian Woodard / Design / Creative Direction
