Air

Racepak AIR was developed with the idea to merge mobile, data and vehicle instrumentation for the professional motorsports industry, using cloud technology, real-time data analysis and the ability to do 3D track overlays—a departure from typical Racepak offerings. So I wanted the branding to reflect that. The wordmark was then developed to play a dual role, depending on how it was displayed.

Brian Woodard  / Design / Creative Direction

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