Romano’s Macaroni Grill

Macaroni Grill wanted to increase their online ordering, raising awareness for two dayparts: lunchtime orders at offices, and evening substitutions for cooking at home. So, I developed a set of whimsical ads speaking directly to the needs of audiences in those dayparts, using humor as a selling point and contrasting what lunch and dinner would be like without Romanos. The result: a 22% increase in online orders.

Brian Woodard / Design / Creative Direction
John Tomkiw / Copy / Strategy

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