Racepak Consumer Website

Racepak, the leader in racing instrumentation, data analysis for professional race car drivers as well as enthusiasts, needed to update its website to look and feel more like the premier provider for the industry. So, I contemporized the entirety of the site, looking at usability and consumer intent to guide my design choices. Then, I created a look-and-feel befitting the company, offering stylistic and thematic branding that spoke to the core audience.

Brian Woodard / Design / Creative Direction

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