UTV Racepak

With the rise in the professional UTV market, Racepak saw a need for instrumentation that was as rugged and durable as the vehicles…and it needed a mark that was as rugged as the instrumentation. I wanted to create a mark that was rugged in looks, yet easily identifiable. The print campaign had to also emphasize that, standing out from all the other cookie-cutter off-road ads.

Brian Woodard / Design / Creative Direction
John Tomkiw / Copy

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